impactful customer engagement
Next-Level Personalized Video Experiences
Elevate the customer journey with tailored video content that engages and inspires.
Revolutionize your customer engagement strategy and get the results that matter.
The average attention span is 6 to 8 seconds. It’s a competition to get that attention and keep it long enough to get your message across. To add to that, for a 1/3 of North Americans, English may not be their first language. How will your organization reach and inspire them?
Over 80% of all internet traffic is related to video and, as it turns out, personalized video is more likely to be seen and 95% more likely to be retained than simple text communications.
SmartVX offers entertaining, multi-lingual, and multichannel communications that help ensure your message is received and understood by everyone.
Let’s Get Personal
Personalized Video Experience Platform
Communicate with your customers on a personal level to get their attention and keep it long enough to get your message across. Most importantly, inspire customers to take action, and make it easy for them to do so.
Personalization helps ensure every interaction is impactful, making the most of every engagement and every dollar in your marketing budget. With SmartVX, create lasting impressions that resonate personally, streamline your customers’ journey, and amplify your marketing results.
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Explore SmartVX’s thoughtfully curated collection of video templates, pre-configured for various industries and campaign objectives. SmartVX templates are designed to enhance every phase of the customer journey, ranging from welcoming and onboarding new customers, to boosting revenue collection, to minimizing churn.
Leveraging SmartVX’s pre-configured templates accelerates your 'go-to-market' strategy, dramatically reducing the 'time-to-launch' for your campaign. You can swiftly move from concept to execution, ensuring your message reaches the audience with 'market-responsive' timing.
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Unlock the full potential of personalization with SmartVX by connecting any system of record. Our platform supports real-time, web services-based REST APIs, as well as flat-file exchange via SFTP, allowing seamless integration of diverse data sources. This capability enables SmartVX to craft video scenes that convey personalized messages and display relevant data, tailored to each individual viewer.
Integrating various siloed databases, whether from different departments or vendor partners, SmartVX ensures that your customers receive unified, timely, and pertinent communications. They remain blissfully unaware of the backend complexities, experiencing only the relevant, engaging content that resonates with their needs and interests. -
SmartVX videos are infused with your unique brand elements, including logos, color schemes, and fonts. Each video is crafted to unmistakably mirror your brand's identity.
With SmartVX, you have access to a rich library of stock media, including images, videos, music, and a diverse range of voice-over narrations. Our platform also offers multi-lingual options for closed caption subtitles and text transcripts, ensuring your message resonates globally.
This multi-lingual functionality is crucial in today’s global marketplace. It allows your content to cross linguistic barriers, making your brand's message accessible and engaging to a broader audience. Incorporating personalized branding and language options in your videos not only elevates brand recognition but also ensures inclusivity and relevance across diverse demographics. This approach leads to a harmonized customer experience at various touchpoints, fostering a seamless and memorable brand journey that resonates with audiences worldwide.
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SmartVX offers flexibility in video distribution, catering to your varied communication needs. You have the choice of utilizing SmartVX's robust distribution capabilities to send videos directly via email, SMS text, website and portal embedding, and even through QR code scanning.
Alternatively, SmartVX can be optionally integrated with existing customer communication distribution management systems, allowing you to distribute videos through your established channels.
By providing these versatile distribution options, SmartVX ensures optimal visibility for your videos across various customer touchpoints, significantly enhancing your brand’s exposure and deepening audience engagement.
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SmartVX offers in-depth insights into vital customer engagement metrics, including view counts, click-through rates, and audience retention. This is available both at individual viewer and overall campaign levels.
Utilize our real-time performance metrics dashboard to uncover key engagement trends and apply this data to refine and optimize your future strategies. Additionally, SmartVX supports integration and data sharing with other customer and campaign management tools.
Monitoring these metrics is essential for comprehending viewer behaviors, assessing video impact, and pinpointing opportunities for enhancement.
Stand out from the noise.
SmartVX powers the teams from North America’s largest organizations.
Empowerment at the point of contact
Accessible, Inclusive
& Dynamic
▶ Commercial-off-the-shelf Industry-specific video templates and packages,
▶ Flexible API - Driving personalization from any system of record,
▶ Configurable media - Choose stock Images, videos, music, and more,
▶ Multilingual voice-over narrations, subtitles, and text transcripts,
▶ Multichannel delivery - Email, SMS text, embedment, QR codes, and more,
▶ Performance analytics - By individual viewers and across campaigns,
▶ Relevant calls-to-action within each video!
Every Step of the Customer Journey
Personalized video communications play a pivotal role at every stage of the customer’s journey with your organization. From welcoming new customers with engaging onboarding videos to providing clear, helpful support through explainer videos in customer service. They simplify revenue collection processes with informative billing summaries and boost engagement and retention by offering interactive, tailored content. This continuous stream of tailored video content not only enhances the overall customer experience but also strengthens the relationship between the brand and its customers at every touchpoint.
Acquisition and Onboarding
Customer Service and Support
Billing and Revenue Collection
Engagement and Feedback
Retention, Loyalty, and Rewards
News and Offers
“How-to” Explainers
And more!
EXCEED EXPECTATIONs
Drive Results That Matter
Personalized communications, such as SmartVX videos, amplify customer engagement and bolster retention by creating more compelling and relevant experiences. By delivering messages tailored to individual preferences, customers feel uniquely appreciated, heightening satisfaction and nurturing brand loyalty. This approach to personalization not only elevates conversion rates but also maximizes the return on marketing investments, making each communication more effective and impactful.
3X
Increase in Email Click Through Rates
70%
Improved Customer Retention
40%
More Effective Marketing Spend
5X
Increase in CTA Click Through Rates
202%
More Program Conversions
4X
Increase in View Through Rates
INSIGHTS INTO PROGRESS
Performance Dashboards
At SmartVX, we go beyond facilitating captivating personalized video campaigns. Our platform encompasses a dual-layer analytics framework, catering to both individual viewer insights and holistic campaign performance.
For each viewer, our analytics delve into the nuances of interaction – tracking metrics like video views, click-through rates, and engagement duration. This granular approach allows for an intimate understanding of each viewer's response, enabling you to tailor future content for maximum impact.
On a broader scale, our consolidated dashboards aggregate these individual insights to paint a comprehensive picture of your campaign's overall performance. You'll gain insights into overarching trends in conversions, retention rates, and effectiveness of Calls-to-Action (CTAs) across demographics. This holistic view is crucial for strategizing and refining the broader aspects of your communication efforts.
With SmartVX, you're not just launching a video campaign; you're deploying a strategic communication initiative grounded in real-time, detailed analytics. This dual perspective – micro and macro – ensures that every campaign is not only data-driven but also highly attuned to the nuances of viewer engagement and broader market trends.
Monitor engagement, assess video impact, and pinpoint opportunities for enhancement.
Experience the power of personalization firsthand