Where Engagement Meets ConversionPersonalized
Experiences for every touchpoint
STAND OUT FROM THE NOISE AND BOOST ENGAGEMENT at every connectionHow to use Personalized Video?
Personalized video communications are crucial at each step of the customer journey with your organization.
They kick-start the journey by welcoming new customers with engaging onboarding videos and continue to offer support through clear, informative explainer videos in customer service. These videos not only simplify processes like revenue collection with comprehensive billing summaries, but also enhance engagement and retention with interactive, custom content. Such a continuous, customized video stream elevates the overall customer experience and solidifies the bond between your brand and its customers at every point of contact.
⏵ Acquisition and Onboarding
⏵ Customer Service and Support
⏵ Billing and Revenue Collection
⏵ Engagement and Feedback
⏵ News, Promotions, and Incentives
⏵ Retention, Loyalty, and Rewards
⏵ “How-to” Explainers
And more…
Acquisition and Onboarding
Make the right first impression.
SmartVX elevates the customer onboarding process by providing personalized video content that resonates with each new customer. Tailored to individual preferences and history, these videos simplify complex processes, ensuring a smooth transition into your services. The approach fosters a deeper understanding and a stronger connection from the outset, setting the foundation for long-term customer relationships.
New Customer Introductions
Personalized greetings that welcome and set the tone for each new customer.
Step-by-Step Guidance
Simplified, personalized video walk-throughs for easy onboarding and setup.
Welcome Journeys
Unique and engaging welcome experiences crafted for each new user.
“50% of consumers prioritize personal values in purchasing, necessitating personalized onboarding.”
Accenture, 2021
Customer Service and Support
Make every interaction count.
In customer service and support, SmartVX offers a transformative experience. Personalized videos address customer queries and issues in a direct, engaging manner. This method not only enhances understanding but also humanizes digital interactions. The result is a reduction in support tickets, quicker resolutions, and a heightened sense of customer satisfaction and trust.
Self- Service
Ensure customers are aware of the resources available to them and how to manage their own needs.
Issue Resolution
Tailored videos addressing specific issues for effective, personalized problem-solving.
Proactive Tips
Personalized recommendations and guidance based on customer profiles and preferences.
"Businesses need to be nimble in their decision-making to meet consumer expectations in a world characterized by a mix of contrasting trends.”
McKinsey, 2023
Billing and Revenue Collection
Bill with clarity, collect with confidence.
SmartVX streamlines billing communication with custom-tailored videos, clarifying charges and payment procedures. This approach reduces confusion and disputes, encouraging timely payments. Personalized content ensures customers feel valued and informed, thereby fostering a positive perception of the billing process and enhancing revenue collection efficiency.
Bill Summaries
Clear, concise video explanations of billing details to ensure a clear understanding of charges.
Online Payments
Simple, intuitive calls-to-action that make it easy to make secure, online payments.
Payment Arrangements
Options and relief that are available to support financial challenges and various customer budgets.
“Digital-first customers are 12% more likely to make a payment when contacted through their preferred digital channel in early delinquency, rising to 30% in late delinquency.”
McKinsey, 2022
Engagement and Feedback
Ensure every voice is heard.
SmartVX leverages personalized videos to engage customers actively. By presenting content that resonates with their preferences and behaviors, these videos encourage customers to provide feedback, ensuring continuous improvement in services. This dynamic interaction not only boosts engagement but also gathers valuable insights, shaping future strategies.
Surveys & Voting
Engaging, video-based surveys tailored to gather feedback, requests, and recommendations.
Invitations
Custom invites to online and in-person events and offers, tailored to individual applicability.
Options
Personalized videos offering insights and benefits based on user's activity.
“The majority of consumers now use multiple channels for each purchase journey, stressing the need for seamless omnichannel experiences in customer engagement.”
McKinsey, 2023
Loyalty, Rewards, and Retention
Create loyal fans for the long-term.
Through SmartVX, loyalty programs are vividly brought to life. Personalized videos showcase rewards and benefits in a compelling way, directly relating them to the customer's interests and activities. This approach deepens emotional connections, reinforces brand loyalty, and significantly improves retention rates.
Reward Higlights
Highlighting personalized rewards and benefits in engaging, concise videos.
Milestone Celebrations
Celebrating customer loyalty milestones with congratulatory video messages.
Special Offers
Offers designed to retain and re-engage customers who may be at risk.
“Almost half of the companies now compete primarily on customer experience, which includes tailored news and offers, shifting focus from price and product as key differentiators.”
Statista, 2023
News, Promotions, and Incentives
Ensure your message is heard and understood.
SmartVX ensures that important announcements reach the right audience at the right time. Personalized videos deliver this content in an engaging and memorable format, increasing the likelihood of customer action. This targeted approach not only informs but also excites customers about new opportunities and developments.
Updates
Timely, relevant video news updates tailored to broad audience interests.
Reminders
Efficient video reminders for events, tasks, and deadlines, broadly applicable.
Clarifications
Videos offering clear, straightforward explanations on general topics or queries.
“Companies focusing on improving customer experience can see up to an 80% increase in revenue, emphasizing the link between personalized experiences and customer loyalty.”
Forbes, 2023
“How-to” Explainers
If a picture is worth a thousand words…
SmartVX transforms instructional content into captivating, easy-to-understand personalized videos. These "How-to" explainers cater to the unique learning styles and needs of each customer, enhancing comprehension and practical application. This method empowers customers, building confidence in using your services and products.
Custom Tutorials
User-specific tutorial videos for enhanced learning and product understanding.
Feature Highlights
Showcasing product features relevant to the user in short, engaging videos.
Problem-Solving Guides
Personalized guides addressing common user issues with actionable solutions.
Personalized instructional videos increase engagement and customer loyalty, enhancing business revenue.”
McKinsey, 2023
Increased Click-Throughs
16x
Personalized videos get 16 times more click-throughs compared to non-personalized videos.
-ADOBE
Higher Conversions
+202%
A personalized call to action results in 202% more conversions than one that isn't.
-HUBSPOT
Reduce Marketing Spend
30%
Reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by up to 30 percent.
-MCKINSEY
Improve Customer Satisfaction
36%
See 47% and 36% improvements respectively in customer loyalty and satisfaction when they use personalized marketing.
-QUALIFO
Better Commercial Outcomes
16%
Customers prefer personalized messaging, leading to improved commercial outcomes by 16% on average.
-GARTNER
Transforming CommunicationBenefits of Using Personalized Video
Boosted Engagement & Revenue: Enhances customer engagement, driving repeat business and increasing revenue.
Operational Cost Savings: Streamlines communication, reducing support costs and freeing resources for high-value tasks.
Higher Customer Retention: Personalized experiences improve loyalty, cutting costs on acquiring new customers.
Effective Marketing Spend: Targeted marketing increases conversion rates, optimizing marketing budget efficiency.
Informed Business Decisions: Gathers actionable insights, aiding in strategy development for competitive advantage.
EXPERIENCE THE POWER OF PERSONALIZATION AND REVOLUTIONIZE YOUR CUSTOMER ENGAGEMENT STRATEGY